Black Hat SEO Explained by Sean Hakes

What is Black Hat SEO? Black Hat SEO is one of the most often used and divisive terms in the world of Search Engine Optimization. To understand its true meaning, one must understand what a ‘black hat” is.

Several months ago I published an article titled “What is Black Hat SEO?” This article really broke down in great detail the literal definitions of black hat, SEO as well as what specific violations of Google’s Webmaster Guidelines that may be considered ‘Black Hat.”

First, black hat SEO is a term typically used by SEO practitioners when describing search engine optimization practices that violate any search engine guidelines. The problem is; based on how generic guidelines are written, such as Google’s Webmaster Guidelines leaves open to a lot of interpretation.

Let’s look at Google’s ‘link scheme’ guidelines, specifically this one:

Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

This particular guideline leaves a lot of room to interpretation. For an example; if you purchase a membership from your local chamber of commerce and they list you in their paid membership directory that has a link to your website, that passes PageRank, your technically engaged in indirect paid links. However; you can easily argue that only when a direct exchange of money for the sole purpose of obtaining a link would be a violation.

I highly encourage you to pop over the Altitude SEO and read my latest blog about Black Hat SEO. It’s there that you’ll find out anything and everything you need to know about black hat SEO. See you on the forum!

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